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Quality traffic is our top priority. Let winning SEO take you there.

Smash Your Way to Digital Visibility & Profitable Growth

Smashing Digital brings your business to where your audience is waiting: online. With Australia’s 20.32 million (and counting) internet users, you’ll want to think twice about foregoing a digital marketing strategy completely.

Gone are the days of strictly traditional marketing and advertising. And, clearly, the digital way is here to stay — or, for a long time, at the very least.

At Smashing Digital, we make sure you attract the right people at every step of the sales process. And whether you need organic strategies or paid campaigns, we have the expertise for it.

Thinking of hiring a digital marketing agency Australia?

Think Smashing Digital.

Your Digital Marketing Agency Melbourne

Whether you’re operating a small business in Melbourne or planning to reach out to more customers online with your already-established brand, digital marketing is going to be your ally.

At Smashing Digital, we make sure you have access to a digital marketing consultant at all times. This ensures proper guidance where online marketing is concerned. And once we have mapped out the right strategy or strategies for you, we continue to monitor the campaigns, making sure that each and every solution is aligned with the achievement of your goals.

With such an approach, Smashing Digital has helped propel businesses to as much as 300% to 400% growth, with gains in profitability visible months and years down the road.

And we’re more than just an e-commerce digital marketing agency. Yes, we can certainly help with an e commerce digital marketing strategy, but you can also work with us on other things. From brand exposure to organic traffic and comprehensive keyword research and keyword mapping, we can help.

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Digital savvy is no longer an optional thing in the digital age. And when online visibility is a priority, you’ll need expert help where and when it’s needed the most. Smashing Digital is your digital marketing company serving Melbourne and many parts of Australia.

Our e-digital marketing tools are built for performance, long-term results, and business growth.

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Digital Marketing Solutions that Take Flight

At Smashing Digital, clients are partners and not just customers. Expect bespoke solutions and stellar services from and with us. We’re all about customisation, measurable strategies, and digital marketing solutions that bring you to where you need to be: on top of the SERPS, and as top of mind choice for your target market.

Start

We start with the end in mind.

Our philosophy at Smashing Digital has always been customer-centric and goals-driven. As a digital marketing company and digital marketing consultant, our strategies are not meant to work for a moment, but designed to drive your business to more leads and conversions and improved growth. From small business SEO Melbourne to comprehensive PPC marketing, our online marketing solutions work to bring your business  to where your customers are. After all, this is the main point of marketing — giving your business the attention it deserves and the growth it’s been gearing up for.

Track your progress

Next, we track your progress.

Your marketing experts at Smashing Digital rely on valuable tools, metrics, and data to determine which strategies are delivering and helping your business scale new heights. And to understand whether the campaigns are really working, we’re more than willing to go down the level of your customers and the rest of your target audience. This digital marketing agency Australia will monitor your direction and whether the strategies in place are helping your business move in the direction it needs to go.

Drive long-term gains

Finally, we drive long-term gains.

Our strategies are not just good for the moment or a season. Especially in terms of organic strategies, we design such campaigns with the intent of long-term gains. The availability of both paid strategies and organic optimisation among our arsenal of marketing solutions make us your prime choice of a digital marketing consultant Melbourne. We value the laser-focused visibility brought about by paid ads, in the same way that we promote organic strategies that bring in recurrent benefits and gains even with the passing of months and years.

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SEO (Search Engine Optimisation)

Search engine optimisation entails the ‘optimisation’ of your website content so that your site earns higher — if possible first-page — rankings on Google (or any other search engine for that matter).

Unlike PPC marketing services, where your business can earn visible rankings on the SERPS or search engine results pages through ad placements, SEO brings visibility, leads, and conversions to your door through natural, organic, unpaid traffic. Search engine optimisation is all about making necessary changes to your website so that it is visible not only to search users (or your target audience) and search engines, alike.

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With a well-designed SEO Melbourne strategy, you can expect your site to gain first-page rankings within a reasonable period of time. Higher, first-page rankings on the SERPS translate to improved visibility. Studies show that search users for any given keyword rarely venture beyond the first page when it comes to finding the information, products, or services they need.

Google, or any other search engine, moreover, will not just return your website during an online search randomly or for no reason at all. Search engine results from the very top of the first page to the bottom end of the last page are there for a reason. A careful and customised optimisation of your website and web pages for the search engines can earn you higher rankings and improved visibility. Best of all, it can secure you organic and targeted traffic for the long-term.

Some of the strategies/services being offered by an SEO agency Melbourne may include:

  • Website audit
  • Keyword research
  • On-page optimisation
  • Off-page optimisation
  • Local SEO
  • Mobile SEO

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Why SEO?

Despite the time factor involved in gaining the solid outcomes of search engine optimisation, SEO remains to be a driving force among the various digital marketing strategies available today. This is largely due to the long-term benefits brought about by organic optimisation especially when compared to the mere placement of ads. And so, while it can take some time for SEO efforts to gain full speed, its effects can continue to impact your brand and business for months and even years to come. Simply put, you pay one time for SEO strategies, but the gains remain relevant and profitable for a long time.

While ads can get you the instant visibility you need, the majority of search users still prefer to click on organic results. Online audiences could very well skip ads in a snap or scroll over an ad for something more reputable, credible, and organic. SEO specialists in Melbourne can help you slowly but surely build authority in your niche, craft a thought-leadership position, or be viewed as a reliable source of content and services in your field.

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SEO Services, the Smashing Digital Way

As your SEO agency Melbourne, Smashing Digital designs digital marketing campaigns that will run for the long haul, helping you get the most of your overall marketing spend. Our strategies are crafted to work even with the newest Google SEO algorithm update, which the search engine releases periodically to improve the online search experience. And we cannot possibly accomplish this with generic, cookie-cutter, or pre-packed marketing campaigns.

When you partner with us, expect only customised strategies crafted specifically for the kind of business or website you have. Of course, this will entail examining your short-term needs and long-term goals, the level of competition existing in your field, and the current budget that we can work on.

From the way we perform keyword research and selection to the rest of the on-page and off-page SEO strategies we bring to the table, the way we do SEO is a reflection of who we are as a digital marketing company.  At Smashing Digital, we work on helping your website gain better conversions through affordable SEO Melbourne, whether your business is a startup or an established name navigating the online landscape for the first time.

PPC

PPC or pay-per-click refers to an internet advertising platform where ads are placed online and the advertiser pays a fee every time someone clicks on the ad.

These ads are usually visible on top of the search engine results pages, whether in Google, Bing, or some other search engine. Internet users may also view these ads on email platforms or as video ads in social media channels.

Unlike SEO services, which entail a lot of organic efforts and tweaks, PPC marketing services are all about putting your business out there as an advertisement. This is done for the simplest reason that when your target audience sees your ad, they will click on it.

One of the most crucial goals of PPC marketing agencies is putting the spotlight on local businesses so these are visible to purchase-ready customers.  According to Internet usage reports, 97% of consumers access the internet if they wish to look for local businesses near them. This, in a nutshell, explains why PPC can help you engage with customers who are actually in the ready-to-buy phase of the sales process.

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PPC vs SEO

While PPC marketing strategy and SEO can be found together under the digital marketing umbrella, clearly, there are distinct characteristics between the two. SEO helps you secure organic traffic while PPC brings you instant and laser-focused visibility. This explains why traffic coming in through SEO efforts is ‘free’ while PPC (pay-per-click) entails a cost per click, resulting in paid traffic.

Some SEO marketers will go against employing a PPC marketing strategy within an SEO Melbourne campaign for worry that they will be branded not competent enough or incapable of producing successful outcomes from purely SEO efforts.

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Here at Smashing Digital, we believe in the complementary advantages brought about by SEO and PPC in one campaign. Of course, this will ultimately depend on which route you want to take: purely SEO, purely PPC, or a mix of both. But where SEO can be found lacking in, PPC often compensates for in terms of metrics and data. The long-term gains of SEO coupled with the instantaneous results of pay-per-click marketing almost always bring phenomenal outcomes both for the short-term and the long haul.

At the end of the day, it’s all about knowing what clicks with your target market or how they navigate the web specifically. Based on this, primarily, your “PPC agency Australia” can help you choose the best digital marketing strategy — whether you’re better off with PPC, PPC & SEO both, or purely search engine optimisation strategies.

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PPC, the Smashing Digital Way

At Smashing Digital, we always begin with a deep-seated knowledge of your business and your needs before we carry out any PPC marketing strategy.  We can help you plan for visual ads, for example, which aims to maximise brand and product exposure. Ads done via PPC could also contain information helpful at promoting customer engagement such as location, operating hours, and in-bound links. Best of all, we can help you manage your PPC spend based on your daily or weekly budget. Even with the paid traffic brought about by PPC, you can still retain significant control on your overall PPC spending.

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As your PPC agency Melbourne, we’ll always be guided by what your business or website needs. We’re more just your next-door “ecommerce PPC agency”. More than just help your business sell, we can also help with high-level brand exposure through targeted ads. Need to establish your brand as a source of authority in your field? SEO can help accomplish this, PPC can place your content assets front and center to where your market will see you, at a time when they need you.

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Facebook Marketing

In recent years, social media has become the preferred online community for Internet users worldwide, with Facebook securing as many as 2.7 billion users every month.

Today, Facebook is no longer the simple social network it used to be when it first made its digital presence known to us. Gone are the days when people simply logged on to Facebook to connect with family and friends. Facebook nowadays has become a legitimate marketing platform, where businesses can reach out to their prospects, engage with customers, and introduce new offerings for free.

And with the help of a “Facebook advertising agency Melbourne”, your business can take advantage of a fully-designed Facebook marketing campaign that combines both free and paid strategies. This way, you’re not only connecting with your market, you’re also building long-term customer relationships and handling business reputation management efforts effectively.

Is FB marketing worth the effort?

Given the sheer number of Facebook users worldwide, we’re compelled to say, YES. And there are many other reasons why going on Facebook will be good for your brand — let us count the ways:

  • Facebook doesn’t discriminate.
    Anyone with a business or brand can use Facebook. Whether you’re a small business or a huge enterprise it really doesn’t matter. You can go on Facebook, create a page (or ask someone else to do it for you), and start posting and engaging with your audience. You can always enlist the help of a Facebook marketing agency for small business!
  • The number of Facebook users is growing.
  • Facebook provides a flexible platform.
  • FB marketing, the Smashing Digital way
    Facebook advertising agency Australia, we can combine it with SEO

Frequently Asked Questions

What makes Smashing Digital unique from the rest?

Smashing Digital, as a full-service digital marketing agency, offers a suite of online marketing strategies from SEO to PPC and Facebook marketing. But while we take pride in our ability to multi-task, we place a higher premium on our sound expertise with each and every digital marketing strategy we make.

We’re no jack-of-all-trades (and master of none!) — in fact, far from it. Smashing Digital ensures that every strategy we suggest and create comes from our deep and updated ‘well’ of knowledge and relevant field experience. And more than this, we aim to make your business goals the single most important guidepost in the way we do online marketing. This is why we always do away with one-size-fits- all solutions. We’re all about strategies that make an impact on your operational outcomes even for the long haul.

We’re driven by what you expect to accomplish in your business — from digital visibility to business profitability and long-term growth. Smashing Digital is your digital marketing agency Melbourne committed to bringing your brand to unprecedented digital (and real-world) heights!

Why should I seek the help of a digital marketing agency?

A digital marketing agency typically has a pool of experts, armed with tons of experience under their respective sleeves. These experience and expertise are among the most basic and most importance advantages to hiring a digital marketing company. With such a rich background of experience and skills, strategies proposed by a team of digital marketing professionals are often more appropriate, relevant, and time-saving.

In this time and age of internet ease, moreover, anyone can put up a website and present themselves as a digital marketing company or, more specifically, SEO services providers or Facebook marketers. It pays to be wary of so-called experts deprived of the right skills but still command considerable service rates online. Seeking the help of a legitimate digital marketing agency will always be to your advantage, but only if you’re dealing with real professionals in the industry.

What services can I expect from Smashing Digital as a digital marketing agency?

As a full-service digital marketing agency Melbourne, serving many other areas of Australia, we provide a range of solutions, from paid marketing to organic optimisation. And even though we cannot be strictly called a Facebook advertising agency Melbourne (given our diverse offerings), we do offer Facebook marketing strategies to help you get the most out of this social behemoth. As always, we strive to meet your audience where they are and bring them to where your offerings are more readily accessed.

Smashing Digital specialises in SEO services, also known as search engine optimisation. But while other companies are strictly all about SEO, we do believe in the value that PPC or Pay Per Click marketing brings to the entire picture. Combining search engine optimisation with a PPC marketing strategy almost always produces phenomenal results, based on our experience. A website benefits from the organic improvements of SEO and the instant visibility that PPC provides. And when Facebook marketing is brought into the mix, you have a business presence that pleases the search engines, social media audiences, and your target market all in all.

Smashing Digital delivers customised digital marketing solutions, always. We don’t have pre-packed one-size-fits-all solution that can be readily taken off the shelves, so to speak. We’re all about carefully-planned digital marketing strategies that lead to effective and measurable results even months and years down the road.

How affordable are the digital marketing services of Smashing Digital?

At Smashing Digital, expect reasonable, market-competitive, and transparent service rates at all times. We design our rates according to the ease, complexity, and timeframe by which we execute the needed strategies and campaigns. SEO campaigns, for example, may take a long time before producing the desired outcomes. Depending on the length of time necessary for such an execution, including monitoring and adjustments, the service rates may be pricier or more affordable than others. Further, certain types of websites, such as those requiring an e commerce digital marketing strategy, can command lower or higher price rates.

The Smashing Digital team is always transparent when it comes to pricing. We don’t like guesswork in terms of working contracts so expect transparency and prompt communication in case of changes. If you need an SEO and PPC agency Melbourne, a Facebook marketing agency for small business, or an e-commerce digital marketing agency in one, talk to us at Smashing Digital to see what we can do for you.

How do I get started on getting your digital marketing services today?

At Smashing Digital, we’re more than happy to start designing for you a digital marketing strategy well-suited for your business goals, including the direction you wish to take for both the short-term and long-term. Simply get in touch with us so we can get started right away. We may have to perform a website audit first, especially if you’re getting SEO solutions. This helps ensure the integrity and appropriateness of each SEO service we provide for you.

We have to categorically state, however, that while we strive to make our services available for everyone, Smashing Digital may not be the digital marketing agency you need. This is typically the case if:

  • Your business does not operate on steady revenues and, therefore, will only be able to work on a very tight, meager budget.
  • Your expect us to deal with your sales problems in addition to digital marketing concerns.
  • You expect us to provide magical, overnight results for the various strategies you wish to undertake.
  • You do not respond well to market changes and algorithm updates, or be willing to accommodate possible changes and adjustments to existing campaigns, in order to attain marketing goals more effectively.

Having mentioned all these, we do look forward to working with you! We simply want us to be on the same page as you are before we take on a new working contract or continue a flourishing working relationship.

With the cutthroat competition existing in the Australian market, businesses need to be at the forefront of cutting-edge marketing strategies — and these include digital marketing efforts that are second-to-none. Smashing Digital can help you secure the attention of your target audience right where they are spending most of their time on: the internet and its cornucopia of channels. We do smart digital marketing, no less!

How is digital marketing different from SEO?

SEO or search engine optimisation is only one example of a digital marketing strategy. This means that digital marketing is the umbrella under which SEO Melbourne services, PPC marketing services, and social media or Facebook marketing are lumped together. The choice of a specific digital marketing strategy or strategies usually depends on the direction you wish your business to take, as well as the audience you want to reach out to and engage with. For instance, you can take up different digital marketing strategies at once, or you can focus on one digital marketing effort such as SEO.

Search engine optimisation involves efforts directed at making your website better optimised for both the search engines and search users. It may include efforts at keyword research, meta-tagging and meta descriptions, local SEO, mobile SEO, and the like. An SEO agency Melbourne may provide only strictly SEO services, or they may also offer complementary PPC marketing and other services. You can always look for a digital marketing company that offers more than just SEO, so you can also try out the distinct benefits offered by Pay-Per-Click marketing or Facebook advertising.

What factors are important in choosing a digital marketing agency?

Without a doubt, experience and expertise both play out critically important roles in the performance of a digital marketing agency Melbourne or digital marketing agency Croydon. But these are already givens. Expertise or skill without an innate sense of service is always going to backfire. So, in a sea of digital marketers and online experts, how do you pick the agency that’s worth your trust, time, and money?

The following qualities are considered non-negotiable factors in your choice of a digital marketing agency Australia:

  • Transparency and integrity
    As in any kind of working relationship, transparency and integrity are hugely important — even more so with a digital marketing company. The online-based setting with which digital services are handled and transactions are made place a highlight on the importance of honesty and integrity at all times. A trusted digital marketing consultant should be able to explain to you what your website needs (whether for the short-term or the long haul) and which strategies are valuable in the fulfillment of those needs. If possible, stay away from companies that immediately promote a suite of solutions without getting to know your business and your business goals first.
  • Customised approach, from day one
    Despite the high level of competition existing for businesses of all niches within the Australian market, your company will always be different from the next. This is why when it comes to a digital marketing strategy, what works for others will not necessarily and immediately work on you and for your target audience.For instance, while digital marketing for lawyers will not entirely be dissimilar to digital marketing for dentists, there will always be key areas necessitating customisation. And it is the job of a digital marketing agency Australia to know which customised approach will best benefit your business, from its online presence to its offline value.
  • 100% commitment
    A hundred percent commitment can be difficult to gauge within the first few meetings that you’ll have with any digital marketing agency, but you can read up on reviews first, or even evaluate from within the first few days or months of working with the company as to whether they’re fully committed to your project or not. Also, commitment must go beyond the short-term. Depending on the nature of the strategies, some may take a few months or more to produce the desired outcomes. Search engine optimisation, for example, cannot happen overnight. Your digital marketing agency Australia or digital marketing agency ‘near me’ must fully commit to the needs of your business in terms of traffic, leads, conversion, and, ultimately, growth.

Can I do digital marketing strategies on my own?

Honestly, yes. Anyone with enough time and patience (especially in terms of analytics, metrics, and monitoring) to study all the concepts and gain valuable field/industry experience can execute successful digital marketing strategies. But the execution of a digital marketing strategy (or strategies) is more than just a matter of ability. It requires knowing which strategies are appropriate for which business goals. And most importantly, it requires a lot of time and commitment. DIY digital marketing can be near impossible for entrepreneurs and website owners who are busy running their own enterprises and growing their market.

The good news is that finding a digital marketing agency Melbourne which serves as an extension of your own team can be easy. Smashing Digital makes sure you get the most apt e-digital marketing tools for the prime internet visibility and social media engagement of your business. From well-designed SEO campaigns to PPC marketing services, the strategies of Smashing Digital are versatile, comprehensive, and customised for specific business goals.

My website has been penalised by Google. Will digital marketing services be able to help?

Yes, Smashing Digital can and will help. But we cannot help at reversing such penalties or bring your business to bigger and newer heights without a proper and comprehensive website audit first. As your digital marketing agency Australia, we commit to doing things the proper way, always. This is why we will start any process with an audit just to see which areas in your website need more attention. Furthermore, this will provide better avenues for us at reaching your target market. And when it comes to dealing with Google penalties, especially where SEO Melbourne is concerned, reversal can take a long time. With the right efforts and strategies, nevertheless, reversal is always possible and doable.

Digital Marketing is Our Business, for Your Business

This section will explain what digital marketing is all about and will provide an overview of what the different digital marketing solutions are available from Smashing Digital

Also mention the importance of an online presence and how the digital age has come and is probably here to stay.

Then venture into the more specific digital marketing solutions such as SEO, PPC, and etc

digital marketing for dummies, digital marketing for lawyers, digital marketing for dentists, digital marketing freelancer, digital marketing for small business

Digital marketing levels the playing field regardless of your size or competition

Digital marketing at SD is more than just increasing traffic but also concerns itself with revenue and growth

With paid strategies, businesses can be given a new boost or successive chances that help regain customer attention and build client trust

PPC and SEO can come hand in hand — because data is important

With competition in Australia, its important to rank for more than 1 webpage

We’re not here for rankings with no conversion

first page ranking is not everything — conversions are more important

not all ranked websites too have sales; or keyword selections that have no volume

LSI keywords are important

SD can be an extension of your own company with its emphasis on collaboration

The shift in marketing has been tremendous/colossal/ mammoth in the past 20 years or so. The website has ceased to be just an option.

The beauty of digital marketing is that it can refine your market, identify buyer personas, and measure the effectiveness or success of campaigns.

Target certain strategies, set higher budgets for strategies that work, while you can decrease budgets on strategies that aren’t working.

With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software.

Get Smart Marketing in the Digital Age

Repeat SEO, PPC, Facebook Marketing

These goals range from high-level brand exposure and thought leadership to a hot lead submission or ecommerce sale.
PPC can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer.
A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track. Simply use the Google Ads tool in combination with Google Analytics.

You’ll see high-level performance details, including impressions, clicks, and conversions (based on the defined business goals).

There’s no mystery to your PPC performance.

Even if you’re a decade behind your competitors in jumping into PPC marketing, you can get up and running quickly with a little bit of optimization.
Even seasoned marketing veterans know there are few advertising strategies that allow you to reach your target audience at nearly any stage of the buying process.

Track Campaigns With Complete Transparency

Typically, when someone visits your website and leaves without making a purchase, they’re considered a lost lead that you’re likely to never see again. To give you a better idea of how many missed opportunities you’ve passed up on, take a look at your website’s bounce rate and the number of repeat visitors as a percentage of total traffic.

Remarketing ads help cut through this noise and allow you to keep potential customers engaged with your brand no matter how they originally found you.

If you’ve spent any amount of time trying to dance around the complex set of rules Google creates for SEO marketers, you know just how frustrating it can be to keep up with. Between regular, game-changing updates and endless secrecy about which factors carry the most weight, SEO takes a lot of time and patience before it begins to pay off.

While PPC advertising experiences updates as well, they’re not nearly as frequent or disruptive as those that affect the SEO side of things. So, no matter what Google algorithm gets changed next, your PPC ads will continue to operate like clockwork with no tweaking needed.

Book Your Free Consultation Today

Smash your way to quality, targeted traffic. Secure higher rankings and better conversions.

Smashing Digital is your partner in winning SEO and long-term business growth.